According to a recent Media Post article, stores are reporting “bustling back-to-school sales”. How were your sales this back-to-school season? Take our quick poll:
If you don’t, you should–it’s Tory Burch, famed fashion designer who has also launched The Tory Burch Foundation, an organization that introduces female entrepreneurs to mentors. Burch is one of 60 women who recently became a member of Fast Company’s “League of Extraordinary Women”–a list that will astound and inspire you to change the world.
Our favorite quote from Burch: “..women are the heart and soul and backbone of societies.”
Click here to read about all the fascinating members of the “League of Extraordinary Women”. Who is missing from this list?
Did anyone catch last night’s episode of ‘The Pitch’ on AMC? This show has become somewhat of a guilty pleasure of the GGC office and last night’s show focused on a brand, C. Wonder, that wanted to build an advertising campaign/messaging that would help it connect with its primary customer–women.
If you didn’t catch the show, don’t watch the attached video–it clearly gives away the winner. However, the video shows why the brand chose its agency–some nice little tips for your own agency/brand relationship. If you did see the show, do you agree with brand’s decision?
Congratulations to our friends at SheSpeaks! As winners of the recent NYSE Next Big StartUp Competition, SheSpeaks will be ringing the NYSE bell today!
Today, we are celebrating Day 13 of our 33 Dresses initiative (that’s a third of the way done!) and it really is amazing how much has happened in just a short amount of time. Our picture is the 13th pair of chunky earrings we have been wearing every day since this program started. We wanted to share with you a few quick things that has our office continually buzzing about this project:
- How Elissa Spent Mother’s Day: The University of Pittsburgh Medical Center invited Elissa (and her family & friends) to spend a part of their Mother’s Day sharing 33 Dresses at the Race for the Cure in Pittsburgh (and she even wore a dress to walk the 5K!) http://www.33dresses.com/happymothersday/
- Facebook: It is up to 344 ‘Likes’ and growing! Please checkout the latest posts and all the amazing photos and comments people are leaving every day. https://www.facebook.com/33Dresses
- Twitter: They now have a Twitter hashtag, #33Dresses, and are encouraging folks to use this when they mention them during their social media conversations.
- Gallery of Inspiration: They just added a page to their website where visitors can upload their own inspirational 33 Dresses photos—http://www.33dresses.com/gallery/
I personally am amazed at how many people send us notes every day—complete strangers who are inspired by Elissa’s story and feel compelled to share their own cancer journey. This is why we love working with Elissa and the 33 Dresses initiative and why we ask for your support in getting the word out to your readers and followers.
We really love when good things happen to good people (or companies) and that is what has just happened for our friends at SheSpeaks, a powerful women’s social engagement platform. We recently got a note from Aliza Freud, founder/CEO of SheSpeaks, letting us know that her company is a finalist for the NYSE Next Big Start Up Competition. “It now comes down to a public vote on Facebook,” says Freud. “If SheSpeaks wins, we will have the exciting opportunity to ring the opening bell at the NYSE.”
We’ve already cast our vote, won’t you? Head to the NYSE Facebook Page,”Like” the page then vote for SheSpeaks (they are a StartUp America finalist).
SheSpeaks is a real voice of female consumers. “What better way for the NYSE to underscore the importance of women’s collective buying power than by choosing SheSpeaks to ring the opening bell,” adds Freud.
Harley-Davidson’s marketing to women efforts appear to be working. According to a recent Fox Business article, the motorcycle brand “grew its sales 20% last quarter to $1.27 billion…” Read the full article here: http://www.foxbusiness.com/markets/2012/04/26/apple-fuels-nasdaq-women-fuel-harley/#ixzz1tUMHlo8n