Did anyone catch last night’s episode of ‘The Pitch’ on AMC? This show has become somewhat of a guilty pleasure of the GGC office and last night’s show focused on a brand, C. Wonder, that wanted to build an advertising campaign/messaging that would help it connect with its primary customer–women.
If you didn’t catch the show, don’t watch the attached video–it clearly gives away the winner. However, the video shows why the brand chose its agency–some nice little tips for your own agency/brand relationship. If you did see the show, do you agree with brand’s decision?
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