According to a recent Media Post article, stores are reporting “bustling back-to-school sales”. How were your sales this back-to-school season? Take our quick poll:
Quick, what are the 4 words you would use to describe your brand? Yes, you have practiced your elevator speech to perfection–waiting for those perfect moments when you can rattle off the :30 second monologue that is certain to impress any person you meet at a conference, a networking dinner, the hallway of your new office building and yes, even in the elevator–but, what 4 individual words describe the business you have built?
It’s an important question for you to answer because those 4 words not only give people insight into your brand, but they give your brand direction. They help you tweak, edit and move your brand from where it is now to where you really want it to be. So, what are your 4 words?
The 4 words for Go Girl Communications:
Smart. Engaging. Inspiring. Collaborative.
You will be seeing a lot of these words as we begin to unveil new things for Go Girl Communications. A new website, a new e-newsletter, new events, new partnerships–all with a foundation built on being a company that works hard to always be smart, engaging, inspiring and collaborative.
P&G’s ‘Thank You, Mom” campaign caused quite a discussion lately. In some social media networks, marketing experts were disappointed that the brand failed to expand this initiative and connect socially with ‘real moms’ while others felt the campaign was nothing short of a solid gold marketing to mom performance.
Personally, we love the “Thank You, Mom” campaign and found this year’s batch of commercials to be just as engaging and compelling as with their past marketing messages. We especially loved seeing a little bit of Dad this year, with the smart spot for Gillette seen here:
But, what did you think?
Radio is still a major media player (no pun intended) when it comes to connecting with moms. But, what are moms doing while listening? A recent MediaPost article shared this infographic from USA TouchPoints showing “how exposure to radio correlates with a range of life activities throughout an average day of American moms”.
We love this infographic from our friends at Zeno Group. Do any of the stats surprise you?